With the Christmas season fast-approaching, this is the time of year when people only care about the upcoming holiday. On Friday, November 25, 2011 malls around the nation were buzzing with eager shoppers. Thousands of people camped outside stores in order to be one of the first to take advantage of astonishing Black Friday sales. People even went straight from eating Thanksgiving dinner to going shopping at midnight, when most of the stores opened their doors. Other shoppers woke up in the very early morning to embark on their shopping day. According to delawareonline, “Delaware shoppers made Black Friday one for the books.” Black Friday 2011 surpassed 2010 by a landslide.  About 34 percent of shoppers said that they were going shopping  and did. This is up from 31 percent last year. For the weekend to follow Black Friday, 152 million people were expected to shop, up from 138 million last year.

One reason for the increase in shoppers is stores was advertising that stores would match the competition’s price if the competition’s price was lower. Other stores are offering “a layaway plans that let people pay as they go” according to delawareonline. Even with these new added reasons for shopping, bargain deals are still the main reason for shoppers’ eagerness to go shopping. With the economic decrease, stores advertised bigger and better deals for shoppers in order to attract them to their store.

Even though holiday shoppers were eager to shop the night away, store employees dreaded the midnight openings. According to delawareonline, “many store employees need to find some way of getting sleep because of having to work one of the most grueling shifts of the year.”

Even in an economic downturn, Americans will shop on Black Friday as long as the deals are good and worth their money.