Inspired by the British Museum’s “Stuff That Defines Us: A History of the World in 100 Objects,” Padua360 shares with readers the origins of certain objects and how they play a role in life today.
When we experience feelings of dehydration, often times our lips can become extremely chapped and sore. Alfred Woelbing, buyer of a Milwuakee department store, did not wait around for the next best product to come about in relieving this problem. Instead, in 1937, Alfred began working on his very own lip care product as a remedy of his own chapped lips and cold sores. The resulting product became famous quickly: Carmex.
Who would have thought, that such a popular product that continues to thrive today existed even during World War II? We see people use Carmex every day to relieve chapped lip sensations which clearly causes much discomfort. The new Carmex invention rapidly became the word of mouth, in which Alfred and his wife worked diligently at home cultivating this soothing lip balm by hand. In 1957, with much success owed to this little invention, it grew into a large success when Alfred’s production moved from his home into a small manufacturing facility outside of Milwaukee. Its current facility now resides in Franklin, Wisconsin, as it remains a booming success today. And with much thanks owed to Alfred with this brilliant invention, Carmex will always satisfy customers for its rejuvenating touch of magic.